1 post from day 29/03/2013

The Amazon Contradiction

Sounds like the title of a newly discovered Ludlum book, doesn't it? But no, this one is actually real. Amazon.com has one of those dream-come-true stories. Started in some guy's garage, a big, seemingly impossible, dream, trying to give regular joes a cheaper -- with more diverse options -- type of book-buying experience. Investors gave them money so they could survive without a profit for five to six years (thus able to undercut the big bad bookstores). The company did better than anyone in ...

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